George Joakimidis started his career in public accounting and auditing in South Africa. After leaving the profession he joined Young & Rubicam, one of the leading international advertising agencies, where he was employed as an accountant in the Athens-based regional office. He subsequently joined Schlumberger, a major international oil services company where he held various financial positions with assignments in Athens, Cairo and London.

In 1984 he joined Johnson & Johnson, a major multinational health care company which serves the consumer, pharmaceutical and professional markets. During his fourteen-year career with this US multinational he held various positions of increasing responsibility, initially in Finance and later in Sales & Marketing. He served as a senior member of numerous management teams and as a board member of several of the company's international affiliates. With assignments involving Pan European responsibilities, and tenures in operating and management units in Greece, the US and Italy, he significantly broadened his international business experience during his association with this well-known Fortune 500 company. As an active member of the business community, he was elected a director and served as a board member of various Industry and Trade organizations in Greece.

Following his departure from J&J he embarked on a second career in money management with a focus on the US equity markets. In 2002 he joined the Gerolymatos Group, a leading local Health & Beauty enterprise where he held the position of Chief Operating Officer. As COO he had direct responsibility for the Group's diverse health & beauty franchises in Greece with the General Managers of the various business units (Pharmaceuticals, Cosmetics, Diagnostics, Animal Health, OTC, Pharmaceutical Wholesale & Logistics) reporting directly to him. In addition to these responsibilities, he also had responsibility for Information Technology.

In 2009 he co-founded Leriva where he serves as Group Chief Executive Officer.

George Joakimidis was born in New Zealand and brought up in South Africa. His professional career spans three decades with numerous international postings and extensive experience in a multitude of markets and disciplines. He holds a Bachelor of Commerce degree (B.Com) and is a Certified Management Accountant (CMA).